A practical guide for lawyers who want to stay top of mind with referral partners, without sounding transactional or salesy.
FREE download. Only takes 30 seconds.
You don't have a referral problem. You don't know what to write.
You know you should reconnect with the people who send you business: colleagues, past clients, referral partners, and law school alumni. So, you mean to. But then you open an email, stare at the cursor, and never hit send. Not because you don't value the relationship, because you don't know what to say without feeling salesy.
That hesitation is the whole problem. Friday's Lucky 13 emails removes this. Start with 13 ready-to-use emails, so you always know exactly what to send and why.
Delisi built Friday's Lucky 13 emails from real conversations with lawyers who wanted to strengthen referral relationships but didn't have a system for doing it consistently. Her approach isn't about scripts or sales tactics. Delisi believes referrals are the natural by-product of relationships you actually maintain, not transactions you chase.
These aren't theoretical templates. They're practical emails Delisi teaches lawyers to use, adapted so you can personalize and send them today.
Thirteen specific outreach emails, adaptable examples, personalization prompts, and a simple action challenge to put it to work.
Each one built around a real reason to reach out, not a generic "checking in."
Simple questions to help you adapt every template to a real person and a real context.
Choose one template, personalize it, and send it to eight suitable contacts within seven days, so the guide turns into action, not another resource that sits unread.
Here's a preview of four of the 13 situations. The full guide includes the complete template, personalization prompts, and a suggested action step for each.
The email for a relationship that's gone quiet and uses a real trigger or example to check in.
Become a useful resource without asking for anything in return.
Acknowledge the trust behind every referral and send it the moment it happens, not weeks later.
Move an online or surface-level connection into an actual conversation.
Two short clips from Delisi walking through how the templates work in real life.
Delisi walks through how to revive a dormant relationship without it feeling forced.
Why Friday's Lucky 13 emails can easily work over LinkedIn or text.
No. The relationship-first approach behind every template works the same way over LinkedIn, a social DM, or a text. Use the best channel your referral partner prefers to hear from you.
Not if you personalize it. Every template is built around a prompt for a real, specific detail about that relationship. This is about starting an email template, not just a copy-paste template.
That's exactly who the Reconnect Email is for. It's built to revive a dormant relationship naturally, without pretending no time has passed.
No guide can guarantee referral outcomes. What it gives you is a simple, repeatable way to genuinely stay top of mind. Referrals tend to follow from naturally staying top of mind.
Each template takes a few minutes to personalize and send. The implementation challenge is 8 appropriate messages over 7 days. Small enough to finish, yet easy to replicate and send out in bulk.